The aim of a website is to get business
The aim of a website is to get business. Discuss.
Your firm’s website is part of the marketing machine, and as such should help you get business. However beautiful it is, however much time was invested in it, however much the managing partner likes it, if it doesn’t help you get more work, it’s just a work of art.
Something that serves no purpose but to look good.
So does your website get you business? Originally you couldn’t know. Now you can. You can track leads, track page ranking, track dwell time, track conversations and track a whole lot more. You can then write stuff that people want to read & comment on.
Ask marketing. And if you are marketing, be prepared to be asked.