For a Marketing Team 

The marketing team of 12 people was full of talented people, but was seen as "lacking gravitas". The marketing director acknowledged that they were working as a bunch of individuals rather than a team.

We worked with the marketing director to design a one-day programme which used the Insights model to discus the strenghts and weaknesses of both the team members as individuals as a whole. We discussed the firm's overall culture, as well as the make-up of a typical partner, and identified practical steps we could take to maximise influence. We also identified behavioural preferences of key stakeholders to make sure that our communication was effective.

As a result of the day the team able to use a new vocabulary to describe client behaviour, and knew practical steps they could take to maximise influence as well as understand what the individual partner really valued. The marketing director also had a much happier team, who were able to share their frustrations in a constructive way.

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