I have been coaching lawyers for five years in pitches. During my last in-house role, I prepared nine teams in a year, leading to a 100% win rate, generating £35m fee income.
If a group of lawyers is asked, "what would you do to mess up a pitch?" they will cover flip charts with a long list of what not to do. Everyone knows what is needed. Most admit that is not how pitches are approached in reality.
Everyone knows why - lack of time.
The result? Wasted time and money. Under-performance.
To make best use of your time I suggest you download and read my whitepaper to avoid the most heinous crimes.