The bar is being squeezed
between savvy in-house client buyers and law firms’ advocacy units. Moreover,
the tension between practice managers eager to promote the chambers’ brand and
the barristers themselves, preferring to operate as lone wolves is also clear
to us.
It was always the case that
barristers with an open, affable, empathetic manner allied to their forensic
skills were instructed more regularly by law firms than their more aloof
counterparts, but that is truer now than ever.
Anecdotal evidence from many
practice managers suggests that the lessons which law firms have been absorbing
over the last twenty years – on Client Care, Key Account Management, individual
marketing skills, have not been taken up at The Inns of Court to anything like
the degree needed to maintain market share.
For barristers to have asset
building work, rather than relying on happenstance, we can help you learn the
necessary skills – via individually tailored coaching programmes. Top
sportspeople have coaches, not because they are not already talented, but to
become the best.
Between us, we have more than 35
years experience working with solicitors and barristers. Contact us for a
free half hour consultation.