For  Sales Training

The firm had created an ambitious growth plan a few years previously, but the partner behaviours undermined the sales ethos of the plan.  Partners understood the theory of sales, yet were not undertaking the essential steps necessary to generate new business.

We used the Sales Chapters from the Insights report together with short (2 hour) sales training modules.  The modules used the Insights model to describe both the client-meeting structure and the necessary processes that underpin a business developent process.  By combining 6 training sessions with personal coaching we designed a cost-effective yet bespoke programme.

As a result of the programme the firm decided to repeat the process for a second batch of partners, as they had seen marked improvement in the business-winning behaviours of the partners trained.

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